| BILLBOARD CAMPAIGNS |
When GBBB was founded, an
African American baby was nine times more likely
than a White baby to die before its first
birthday. GBBB's goal was to change the
personal health habits of at-risk women of child
bearing age to ensure that they had positive
birth outcomes. GBBB sought to achieve
this goal through socially and culturally
relevant education, extensive community outreach
and mass media / social marketing campaigns to
raise community awareness of the infant
mortality problem.
HE COULDN'T TAKE THE HIT
HER BIRTH DEFECTS CAME IN A 40oz
IT'S CHOKING HIM TO DEATH
HANDS OFF .. JUST WAIT - CHOOSE TO ABSTAIN
The startling images and striking messages of
our social marketing campaigns are credited with
raising public awareness of the infant mortality
problem and for bringing the discussion to the
state-wide forum. The success of our
strategies has heralded a change in the
perception of the problems infant mortality and
long-held health habits that negatively affect
birth outcomes. |
