Building the next generation of healthy African American youth is the vision of Great Beginnings. The first intervention strategy GBBB implemented was a social marketing campaign designed to reduce risk factors that lead to poor birth outcomes. Findings indicate that the problem is multi-faceted including medical, social, environmental, and economic causes. Great Beginnings has been on the cutting edge of social marketing and culturally appropriate service delivery through seven successful community media campaigns consisting of billboards, brochures, posters, bus kiosk ads, radio and television public service announcements, and numerous newspaper ads and articles.

We serve the hardest hit communities of South Central Los Angeles, Culver City, Inglewood, Hawthorne, Gardena and Lawndale. Community partners include: Chi Eta Phi Sorority, Mu Chi Chapter and volunteers from the community.

For the past decade, Great Beginnings has successfully reduced the mortality rate for African-American babies in Los Angeles County, with an emphasis on South Los Angeles, earning recognition as one of the first non-profit agencies to address this public health issue.